We partnered with Bray Fox Smith to define the identity for a next-generation workplace destination
at Reading International — The Curve.

Designed as an amenity-rich campus rather than a traditional business park, The Curve brings together 375,000 sq ft of flexible, wellness-focused workspace, positioned to promote a sense of community and wellbeing. Our role was to reposition the site as a place where modern business can genuinely thrive, balancing work, wellbeing and everyday life.

Delivering a vibrant brand identity supported by energised copywriting and playful art direction, we shaped a visual language that feels open to discovery, optimistic and people-led. Sustainability and experience sit at the heart of the narrative, from landscaped gardens and active public realm to social events, shared amenities and community initiatives. The result is a bold placemaking identity that redefines expectations of the business park — allowing us to square the circle by shifting industrial park expectations and delivering a better experience and a true sense of place.