The CIT Group partnered with us to define the identity and positioning for a transformative new workspace in London’s Old Street district — HYLO.

Created through an ambitious reconfiguration and extension of a 1960s building, HYLO reimagines a
tired structure as a future-facing basecamp for work, collaboration and community. The brand narrative celebrates flexibility, health and wellbeing, positioning the building as a platform designed to support
both emerging talent and global brands from top
to bottom.

We developed a strong strategic narrative and
visual identity that reflects the building’s red hot ambition — from light-filled workspaces and collaborative lounges to rooftop gardens and generous public realm. Confident, energised messaging and purposeful visuals capture HYLO’s
role as a progressive destination, built to benefit
the modern workforce and shape the next chapter
of London’s innovation landscape.