WHK Development and Christie' Real Estate partnered with us to define the narrative and identity for a landmark luxury waterfront residential address rising along the Hudson River at Port Imperial — 1800 WHK.

The identity was shaped around the idea of 'at water’s embrace, drawing from the flowing curves of the architecture and the natural movement of the Hudson itself. Form, tone and visual language work in harmony to allude to elevated waterfront living — refined, calm and always considered — while allowing moments of softness and playful delivery, inspired through shape and composition.

Language was carefully tuned to speak to a high-value residential audience, balancing sophistication with warmth. The result is a confident, design-led identity that positions 1800 WHK as an iconic address — defined by architectural beauty, luxury living and an effortless relationship with its surroundings.