Canary Wharf Group partnered with us to define
a new mixed-use neighbourhood shaping the future
of work and life at the edge of London’s financial district, Wood Wharf.

We developed a strategic brand narrative centred around "The People Shaping the Future of London", alongside a visual identity that reflects Wood Wharf’s ambition as a progressive urban quarter. A place where people, workspace, homes, culture and community sit together as a true placemaking destination — stepping away from the traditional corporate language of Canary Wharf.

Alongside the core identity, I helped design the lookbook and led art direction across the anthem
film and lifestyle photography, ensuring a clear and consistent expression of place. This extended into
the experiential design of the marketing suite, translating the brand into physical space. The result
is a confident, contemporary identity that repositions Wood Wharf and broadens perceptions of Canary Wharf for a new audience.